Rooted in Alberta.
Built for what's next.
Rooted in Alberta.
Built for what's next.
We’re a studio built for people with something to say—and the ambition to say it well. Founded in Alberta, we bring the grit and clarity of the prairies into everything we make. While our work has taken us across North America, our heart is here: helping local entrepreneurs and mission-driven brands find their voice and amplify their impact.
We’re a studio built for people with something to say—and the ambition to say it well. Founded in Alberta, we bring the grit and clarity of the prairies into everything we make. While our work has taken us across North America, our heart is here: helping local entrepreneurs and mission-driven brands find their voice and amplify their impact.
“Our passion is accessible storytelling—content that doesn’t just look good, but connects. That’s why our programs are built to be simple, repeatable, and rooted in real strategy. We believe every brand should have the tools to grow an audience, not just buy one.”
What we make
What we make
From short films and branded documentaries to podcast series and thought-leadership content, we help ideas take shape—and take hold. Our productions serve purpose-driven organizations, challenger brands, and cultural institutions that want to say something meaningful in a noisy world.
We don’t just hit record. We direct, structure, and co-create with you—because we know the story is the strategy.
From short films and branded documentaries to podcast series and thought-leadership content, we help ideas take shape—and take hold. Our productions serve purpose-driven organizations, challenger brands, and cultural institutions that want to say something meaningful in a noisy world.
We don’t just hit record. We direct, structure, and co-create with you—because we know the story is the strategy.
01.
Podcasts
01.
Podcasts
01.
Podcasts
02.
Brand Broadcasts
02.
Brand Broadcasts
02.
Brand Broadcasts
03.
Masterclasses
03.
Masterclasses
03.
Masterclasses
Where we come from
Where we come from
Our team blends decades of experience across brand leadership, curriculum development, and independent filmmaking. At the core of our work is a deep understanding of the psychology of storytelling—how narrative creates belief, builds alignment, and moves people to act.
We see modern media as a discipline. Our mission is to help our clients build that capacity inside their organizations—so they can lead movements, not just campaigns.
Our team blends decades of experience across brand leadership, curriculum development, and independent filmmaking. At the core of our work is a deep understanding of the psychology of storytelling—how narrative creates belief, builds alignment, and moves people to act.
We see modern media as a discipline. Our mission is to help our clients build that capacity inside their organizations—so they can lead movements, not just campaigns.
01.
Creativity Without Limits
01.
Creativity Without Limits
01.
Creativity Without Limits
02.
Authentic Storytelling
02.
Authentic Storytelling
02.
Authentic Storytelling
03.
Excellence in Every Frame
03.
Excellence in Every Frame
03.
Excellence in Every Frame
04.
Passion-Driven Work
04.
Passion-Driven Work
04.
Passion-Driven Work
Erik Johnson
Director, Cinematographer, Story Architect
Erik is an award-winning filmmaker with a decade of experience crafting authentic, emotionally resonant visual stories. With a background in both documentary and commercial work, he brings a keen eye and quiet confidence to every production—elevating real people and real missions through compelling direction and cinematic craft. From heartfelt interviews to high-concept campaigns, Erik’s work turns meaning into motion.
Erik Johnson
Director, Cinematographer, Story Architect
Erik is an award-winning filmmaker with a decade of experience crafting authentic, emotionally resonant visual stories. With a background in both documentary and commercial work, he brings a keen eye and quiet confidence to every production—elevating real people and real missions through compelling direction and cinematic craft. From heartfelt interviews to high-concept campaigns, Erik’s work turns meaning into motion.
Owen Reader
Brand Builder, Narrative Director
Owen is a brand strategist and storyteller with a career spanning entrepreneurship, education, and executive leadership. As the Chief Marketing Officer of The Gathering and the founder of Indelible, Owen helps ambitious leaders and organizations bring structure to their stories—and clarity to their voice. His work lives at the intersection of strategy and emotion, building narratives that connect brands to their communities with purpose and momentum.
Owen Reader
Brand Builder, Narrative Director
Owen is a brand strategist and storyteller with a career spanning entrepreneurship, education, and executive leadership. As the Chief Marketing Officer of The Gathering and the founder of Indelible, Owen helps ambitious leaders and organizations bring structure to their stories—and clarity to their voice. His work lives at the intersection of strategy and emotion, building narratives that connect brands to their communities with purpose and momentum.
Our Founders
Our Founders
OurFounders
Owen Reader
Brand Builder, Narrative Director
Owen is a brand strategist and storyteller with a career spanning entrepreneurship, education, and executive leadership. As the Chief Marketing Officer of The Gathering and the founder of Indelible, Owen helps ambitious leaders and organizations bring structure to their stories—and clarity to their voice. His work lives at the intersection of strategy and emotion, building narratives that connect brands to their communities with purpose and momentum.
Erik Johnson
Director, Cinematographer, Story Architect
Erik is an award-winning filmmaker with a decade of experience crafting authentic, emotionally resonant visual stories. With a background in both documentary and commercial work, he brings a keen eye and quiet confidence to every production—elevating real people and real missions through compelling direction and cinematic craft. From heartfelt interviews to high-concept campaigns, Erik’s work turns meaning into motion.